What do you mean by Guerrilla marketing? Basically, it’s an advertising strategy specially designed for small scale industries, to promote their business in some unconventional ways and with a low budget in the hand. Because this is for small scale industries, it takes a lot of energy, high level of imagination and perfect focus, to grab attention of the public.
Late back in 1874, when the concept of Guerrilla marketing was established by Jay Conrad Levinson through his book ‘Guerrilla Advertising’, online facilities were not available, so they worked offline, but now when we are in a world where everything is online, people have started using it online. There are some tips, how one can use Guerrilla marketing strategies online.
- Create E-mail Signature
Like affiliate marketing here also this is a very important, as we all receive mails in a huge amount everyday which depicts the reach of mails. Setup an email signature, which will appear at the end of each mail you send. In this signature you can add some important information like, contact details and website links. Promote your services online via mails, it won’t cost you anything yet will work out as a good move.
- Launch your free ebook
Ebook are very famous these days, they are eco-friendly and occasionally free too. Ebook creation doesn’t cost anything, as they don’t need any publisher to publish it, all they need is some efforts and creativity. Make it attractive and launch it online, make sure it is available everywhere on each platform.
- Attract people through competitions
Who doesn’t like to win competitions, even if they are not on big scales, we feel ourselves too fortunate and smart to win a competition. This will cost you a little but only thing you need to spend is the prize you will give to the winner, as for promotions all social platforms (Facebook, Twitter, emails etc.) are best. This will attract people to get connected with your product and services.
- Use YouTube
It’s a fact search engines helps us best in sorting out things, but another fact some of us always neglect, the power of YouTube and other video streaming websites. Videos today are developing as a revolutionary tool, they are helping all of us to sort out things. So to promote your business online you can use this option. It has one more advantage, its costless and these videos can also be shared on other well known and popular social media platforms.
- Be Unique
Today in market, creative things are very attractive to people as they please their mind and forces them to at least take a look at the product. You can show your power of imagination by creating something unique in your promotional strategies, or your website etc. Don’t come up in market like everyone else, come with something unique, to get attention.
Small scale industries prefer not to spend high on promotions as they have a light pocket, but there are still some ways for them, which are also used by already settled companies. These methods are cheap, as they cost very less but still they work out as highly effective.